The latest report in the Capability Curve series, GenAI in Marketing: Fear or FOMO, is the result of an in-depth qualitative study interviewing over 50 marketing and capability leaders (CMOs, Marketing Directors, Capability Leads) worldwide to zoom in on the key challenges and best practices for fully leveraging the potential of GenAI.

How marketing’s storytelling power can help to normalise sustainable living.

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Top podcast episodes on sustainability marketing. Get inspired by our best guests.

How can brands better understand the consumer challenge in adopting more sustainable behaviours?

The Ellen McArthur Foundation, and Kantar, the world’s leading marketing data and analytics company, today publish a playbook which demystifies the circular economy and illuminates the role of marketers in accelerating the circular transformation of their businesses. Marketing playbook for a circular economy is the result of a collaborative research project which explored how marketers are capitalising on the competitive advantage that circularity can offer.