News & Insights
How are consumers really using AI? People are increasingly turning to AI for advice, decision-making, and everyday problem-solving. As trust and reliance on AI grow, brands must understand how to build authentic, relevant, and meaningful connections in an AI-driven world.
Tencent, Alibaba and Douyin Lead China’s Most Valuable Brands in Kantar BrandZ 2026.China’s Top 100 brands are worth US$1.4 trillion in 2026, up 13% year-on-year according to Kantar BrandZ. Tencent retains No.1, while AI-native brands enter the ranking for the first time. AI adoption, international growth and brand differentiation are driving the next phase of Chinese brand value creation.
Southeast Asia’s most valuable brands are proving remarkably resilient, growing despite a challenging global economic environment through strong consumer relevance and clear differentiation.
The 2026 Cannes Lions festival highlighted how AI is reshaping marketing while affirming the enduring importance of brand fundamentals.
Join Kantar and JKR for a 30-minute webinar unpacking the new report, ‘Be Distinctive Everywhere. The Experience Edition.’ and discover why distinctive brand experience is one of the biggest untapped drivers of equity, difference and growth.
