Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.

Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.

Kantar, Saïd Business School, University of Oxford, and Haier Group yesterday jointly launched the IoT Ecosystem Brand White Paper. This marked the birth of the world’s first brand standard in the IoT era, creating benchmarks for the growth and development of IoT ecosystem brands.

Kantar, the world’s leading data, insights and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

In this 10th Anniversary Edition of the BrandZ™ Most Valuable Chinese Brands report, we present how and why the Chinese brand landscape has changed, and the imperatives for building strong, valuable brands.

The first global equity evaluation study of media channels and brands among consumers and marketers. An evaluation of the current media landscape and how to navigate it.