News & Insights
Discover the dos and don’ts every marketer should know when using GenAI in advertising, and what this means for your creative effectiveness strategy moving forward.
Kantar study shows how brands should approach sustainable marketing as global geopolitical tensions rise
Join us for Building effective sustainability marketing in 2026 webinar. This session explores what the new 2026 edition of Kantar’s Sustainability Sector Index reveals about where sustainability stands for people today and what that means for brands aiming to communicate credibly and effectively.
Discover what sets award-winning campaigns apart
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.
Unwrapping Effectiveness ! More than just ad testing.
In the era of TikTok trends and always-on media, culture moves at relentless speed. For brands tapping into that cultural energy via creators can be revolutionary, or, if unmanaged, a minefield.