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News & Insights

Kantar deepens human understanding with launch of Kantar Converser
2026/03/25

Kantar has launched Kantar Converser, an AI‑enabled qualitative research solution that captures one‑to‑one, in‑the‑moment consumer conversations to deliver deeper human insight and support faster brand growth decisions.

When Good Isn’t Good Enough: Rethinking CX for Brand Growth
2026/03/05

Unlock fast, competitive CX insights that drive meaningful brand growth.

AI-generated advertising: how real people really react
2026/02/23

Discover the dos and don’ts every marketer should know when using GenAI in advertising, and what this means for your creative effectiveness strategy moving forward.

Consumers face climate burnout as fears over global conflicts increase
2026/02/13

Kantar study shows how brands should approach sustainable marketing as global geopolitical tensions rise

SUSTAINABILITY IN ACTION: Building Effective Sustainable Marketing in 2026
2026/01/30

Join us for Building effective sustainability marketing in 2026 webinar. This session explores what the new 2026 edition of Kantar’s Sustainability Sector Index reveals about where sustainability stands for people today and what that means for brands aiming to communicate credibly and effectively.

Unboxing modern brand building in the creator era
2026/01/07

Discover what sets award-winning campaigns apart

How AI-powered concept testing can help you predict in-market performance
2025/12/29

ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.

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