News & Insights
With 2025 almost behind us, moving from hype to reality will require a focus on execution and infrastructure over excitement. This playbook provides an overview of both new and established methodologies for tackling the key brand challenges of 2026.
5 Truths to turn tracking into growth
Latest edition of Kantar’s Media Reactions reveals good news for content creators and new lows for X
Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
Download the full booklet to learn more about how the world’s top brands are leveraging the power of intentional innovation
Kantar, the world’s leading marketing data and analytics company today announces the appointment of Paul Zwillenberg as Chief Executive Officer. He joins Kantar on 29 September, and assumes day-to-day leadership of the business on 1 January 2026.
Are you ready for the ultimate guide to help you plan your 2026 media strategy?Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. This year it shares insights from around 21,000 consumers and 1,000 senior marketers globally.