Advertising effectiveness is driven by creative and media synergy, not chance—43% of campaign performance comes from cross-channel impact. The Kantar Advertising Effectiveness Awards, based on real consumer reactions, showcase top campaigns and reveal how leading brands drive results.

We’re bringing Kantar’s experts from across disciplines and markets to help you ground strategy in data and validate your thinking with those closest to the evidence.

Kantar has launched Kantar Converser, an AI‑enabled qualitative research solution that captures one‑to‑one, in‑the‑moment consumer conversations to deliver deeper human insight and support faster brand growth decisions.

Unlock fast, competitive CX insights that drive meaningful brand growth.

Discover the dos and don’ts every marketer should know when using GenAI in advertising, and what this means for your creative effectiveness strategy moving forward.

Kantar study shows how brands should approach sustainable marketing as global geopolitical tensions rise