Since 2006, Kantar BrandZ has been quantifying the value of the most popular brands around the world. Consumer perceptions of a brand are at the heart of how Kantar BrandZ determines brand value.Our brand valuation methodology consists of a three-step process that uses financial value and brand contribution to determine the final brand value. It also integrates Kantar’s unique survey-based brand equity model, which measures how meaningful, different and salient a brand is.

KAiA is a conversational AI tool that can query any dataset and answer your questions in natural language, in a simple chat interface, anytime, anywhere.