News & Insights
People want to act sustainability, but there are many barriers to sustainable living. We used behavioural science techniques and analysed our ad database to uncover how to influence behaviour.
Here’s how Kantar helped BrewDog understand which designs would best convey sustainability credentials for the Lost Lager brand.
Kantar’s Sustainability Sector Index provides a global view of how consumers respond to sustainability issues, to help brands understand where to play.
Find out how to build brand equity, with data-driven insights exploring how different assets and channels influence perceptions and drive growth.
Get a clear view on some of the biggest trends in the media world, to help guide you through a period of recovery and innovation.
How are high-performing Chinese brands achieving sustainable growth?
New insights from Media Reactions 2021 reveal the places consumers are most receptive to advertising and are least likely to view them negatively.