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News & Insights

Making Sustainability Real 2024
2024/03/15

Is marketing doing enough to future-proof brands and help people live sustainably?

The secrets behind ideas that work
2024/03/06

Five lessons from Effie Europe winners on creating effective advertising

Attention beyond views for creative effectiveness
2024/02/26

Learn how brands can capture attention through their creative to enhance advertising effectiveness.

Discover growth opportunities in disruptive trends in fashion
2024/02/21

Search data reveals a disruptive perspective of the emerging signals challenging the fashion industry and urges fashion brands to look beyond the obvious.

The electric mobility revolution
2024/02/01

Kantar data reveals barriers to global EV adoption – and the reasons behind consumers’ reticence.

Connected Innovation: A guide to innovating differently
2024/01/19

How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

Best Christmas Ads 2023 - Unwrapping effectiveness
2023/12/18

The industry’s most complete view of campaign effectiveness

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