News & Insights
Join us for Building effective sustainability marketing in 2026 webinar. This session explores what the new 2026 edition of Kantar’s Sustainability Sector Index reveals about where sustainability stands for people today and what that means for brands aiming to communicate credibly and effectively.
Discover what sets award-winning campaigns apart
ConceptEvaluate AI on Kantar Marketplace allows brands to get feedback on even more concepts in their constant quest to find new growth avenues. Discover how.
Unwrapping Effectiveness ! More than just ad testing.
In the era of TikTok trends and always-on media, culture moves at relentless speed. For brands tapping into that cultural energy via creators can be revolutionary, or, if unmanaged, a minefield.
2026 is the turning point for brands to make sustainability a true driver of growth. Our latest guide reveals how leading brands are moving from asking ‘does sustainability drive growth?’ to ‘how do we make it happen?’, using evidence-based strategies tailored to their DNA and sector.
Kantar’s Marketing Trends 2026 cuts through the noise so that CMOs can plan for brand growth with confidence.