Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.

Download the full booklet to learn more about how the world’s top brands are leveraging the power of intentional innovation

Kantar, the world’s leading marketing data and analytics company today announces the appointment of Paul Zwillenberg as Chief Executive Officer. He joins Kantar on 29 September, and assumes day-to-day leadership of the business on 1 January 2026.

Are you ready for the ultimate guide to help you plan your 2026 media strategy?Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. This year it shares insights from around 21,000 consumers and 1,000 senior marketers globally.

Digital audio ads are becoming an important part of the media mix, but how effective are they? Read on to discover more.

In 2025, the Global Top 100 has reached a record total brand value. This has been driven by tech-enabled disruptor brands, which have delivered most of the increase in value over the past 20 years across all sectors.