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Kantar Media Reactions 2025: Your guide to the media landscape

 
Smarter media planning starts now
 
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025.
 
Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
 
Download the free guide now and start optimising your media strategy or planning for 2026.