In an ever-evolving media landscape, Media Reactions 2022 reveals the environments where consumers are most receptive to advertising to help you navigate media decisions.

With the risk of a global recession rising by the day, the results highlight how luxury brands are leveraging their elevated reputations and pricing power in ways few other brands can.

Apple regains world’s most valuable brand status.

Kantar Taiwan joined hands with #LifePoints to conduct a survey on 600 users or intended users of wearables aged 20 to 50 in Taiwan.

Revealed: the most creative and effective advertising from 2021, judged by consumers. And the secrets behind their success.

Kantar’s 2021 Annual Review outlines our operational performance, our progress as a business and our priorities for the future. It gives a valuable overview of our portfolio and the impact we have for our clients