Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?
LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth.
In this expert roundtable, Kantar leaders discuss how LLMs are reshaping brand discovery.
You'll leave with clarity on:
1. New opportunities for growth in the AI era
2. Practical guidance to support confident, informed next steps for your brand
3. Data-led perspectives to shape what to focus on
When you sign up, you can submit questions in advance. Our experts will use these to tailor the discussion before the session is delivered to your inbox.
Register to be among the first to receive our 20-min expert panel video directly in your inbox on 28 April 2026.
-Where are the gaps between how your brand is positioned and how AI engines actually represent it?
-How can brands be present in the moments that matter most to influence AI-driven responses?
-How can your brand be linked to the right category entry points when consumers seek guidance from AI?
WIN THE LLMs' CHOICE USING SIGNAL INTELLIGENCE
Visibility is not enough. Brands need signal intelligence to understand how AI assistants are reshaping consumer decisions. Win the LLMs' choice by strengthening the brand signals AI relies on.
BrandDigital AI signals goes beyond short-term discoverability to show how LLMs shape long-term brand equity, grounded in Kantar’s Meaningful, Different and Salient (MDS) framework.
From visibility metrics to MDS-aligned signals, it reveals how brand predisposition is built or eroded across AI assistants.