How is AI changing human behaviour?
"Give me a good excuse to get out of a dinner I don't want to attend."
Sounds like a text to a friend? It's actually a real AI prompt.
Consumers are no longer turning to AI just to find information. They're seeking advice, making decisions, solving problems, and navigating everyday life with AI.
For brands, the challenge is no longer simply understanding how consumers use AI. It's understanding when a brand truly has permission to engage and how to show up authentically in those moments that matter.
Join us for an exclusive APAC webinar as we unveil findings from one of the region's first large-scale explorations of the evolving relationship between consumers and AI. Through in-depth conversations across Asia Pacific, we have uncovered emerging behaviours and themes around trust, identity, and decision-making in the AI era.
We'll explore:
- Why consumers seek different AI personas depending on the decisions they're making
- Why people say they don't trust AI, yet increasingly rely on it
- How identity, expertise, and self-confidence shape AI adoption
- The tension between AI-powered convenience and the desire to remain unique
- What brands can do to build trust, relevance, and meaningful connections in the age of AI
Discover the weird and wonderful human truths behind AI engagement and gain actionable insights to help your brand thrive in a rapidly evolving AI landscape.