Only 28% of brand equity is built through paid media. So where does the rest come from?
Join Kantar and JKR for a 30-minute webinar unpacking the new report, ‘Be Distinctive Everywhere. The Experience Edition.’ and discover why distinctive brand experience is one of the biggest untapped drivers of equity, difference and growth.
Three reasons to attend:
- Understand the experience opportunity, and why direct and indirect touchpoints account for most brand equity.
- Learn what drives market share growth, including why brands that improve and amplify customer experience are 2.5x more likely to grow.
- Explore the AI implication as LLMs increasingly learn from brand experiences; the signals your brand creates across touchpoints matter more than ever.
Walk away with clear, data-backed guidance on where to invest to make your brand more distinctive everywhere.