AI at Kantar
At Kantar, our proprietary AI models, built on validated IP and high-quality data, unlock the true value of your data. Ask a complex question and our AI springs into action, cross-referencing sources and expert frameworks to deliver clear, actionable answers.
We help you capitalise on data, empower teams to make smarter decisions at speed and scale, and continually explore new AI frontiers to drive brand growth. This is AI designed for brands - intelligent, validated, adaptive and built for success.
- 35 million human responses from 250,000 ad tests over 30 years powering Link AI
- 11,000 ads tested in less than a month by Google
- 1.3 billion data points from real people processed through Trend AI annually
- 30 billion authentic digital media impressions measured monthly