Creative Testing and Optimisation
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You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels.
LINK creative development, testing and optimisation solutions provide a unified approach to content development, supported by industry-leading IP, technology, and brand measurement, so you can act with total confidence.
Unrivalled depth and breadth
Kantar’s creative expertise is underpinned by the world’s largest ad testing database of 260K ads, allowing you to benchmark across countries and your category.
Proven commercial impact
Research carried out in partnership with WARC shows that the best ads, as measured by Kantar’s LINK testing, can achieve 4X long-term return on your marketing investment.
Agility to match your business demands
Act with speed and confidence, with AI performance predictions in as few as 15 minutes and survey-based insights in as few as 6 hours.