Kantar Live
How do you evolve early-stage ideas and concepts with deeper consumer understanding?
Kantar Live brings together the richness of qualitative insight with the speed and scale of quant in a live, expertly moderated session. With AI-powered analysis, tailored discussion guides, and post-session debriefs, you get a clear view of what consumers think, feel and do, so you can move fast and make decisions grounded in real human perspectives.
Whether you’re co-creating early innovation ideas or optimising high-potential concepts, Kantar Live helps you identify what resonates, what needs refining, and what can be taken forward.
Key Features
Qual and quant in perfect sync
Capture authentic consumer feedback with emotional depth and measurable scale, all in one live session with up to 100 participants.
AI-enhanced, expert-led
Make every session count with live moderation, thoughtfully designed innovation discussion guides, and AI-powered summaries that surface key themes and support deeper probing as the session unfolds.
Interactive and immediate
Engage consumers through live voting, polls, and multimedia uploads, followed by a post-session debrief with Kantar experts to align on the strongest concepts and define actionable next steps.