Brand Guidance & Brand Strategy
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Brand Guidance
(Brand Growth & Brand Tracking Solutions)
Brand expertise. Powered by MDS, amplifed by tech.
Kantar Brand Guidance solutions combine brand expertise, forecasting, and technology, so you can act fast, stay competitive and continue to win.
- With our Meaningful Different Salient framework – the only brand equity measurement approach independently validated to deliver commercial outcomes. Diagnose the strength of your brand as an asset and how you can unlock future value (Equity measurement)
- Stay on track to deliver value (Tracking)
- Maximise the impact of your campaigns (Brand impact)
Kantar's powerful value-based metrics for marketing are validated to deliver business outcomes.
- High Demand Power brands capture 9X higher volume share.
- Brands with high Pricing Power can charge more. Our validation proves that consumers spend 2X on such brands.
- High Future Power brands are 4X more likely to grow value share than low Future Power brands.
Brand Strategy
(Brand Positioning, Perception and Segmentation Strategy)
Strategies to shape your brand future.
Kantar Brand Strategy solutions combine brand expertise, proven frameworks and technology, so you can identify value, set a course and design a strategy for your brand to create long term sustainable value.
- Matrix’s consumer behaviour model deep dives into category needs to grow brand value by unlocking opportunity spaces that drive meaningful difference
- NeedScope’s validated framework and unique tools are able to tap into human needs, understand the emotion driving brand choice and with this, shape a meaningfully different positioning for your brand portfolio.
- Brand Imprint's proven system 1 approach ensures instant recognition for your distinctive assets.
For 50 years the world’s most valuable brands have chosen to partner with Kantar to shape their brand future.
Brand Strategy expertise in 70 markets to answer all your brand questions and provide insights and advice to shape your brand future