The total value of the 2022 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 23% to reach almost $8.7 trillion. This growth is reassuring, considering the backdrop of high inflation and an unpredictable global economy.
Portfolio brands that continue to innovate and diversify their offer continue to grow. Apple is the world’s number one most valuable brand, growing 55% to US$947bn, followed by Google (No.2; $820bn; +78%).
Luxury brands have performed exceptionally well, with Cartier, the fastest-rising brand across all categories, growing its value by 88% to $10bn. Other brands doubling their brand value over the past year include: YouTube (No.24, $86bn), Google (No.2, $819bn), Tesla (No.29, $75bn) and Hermès (No.27, $80bn).
11 new entrants joined the 2022 Global Top 100 ranking, led by Aramco (No.16), Infosys (No.64), Mercado Libre (No.71) and Kuaishou (No.82).