Marketers are enthusiastic about GenAI’s speed and creative possibilities for advertising. However, consumers are far more sensitive to it. While only 29% of marketers say AI-generated ads bother them, 41% of consumers feel uneasy when they see AI in the work. This raises the question: Are marketers optimising for speed and scale at the expense of effectiveness?
In this webinar, we unpack new evidence from Kantar and Affectiva - iMotions, combining ad-testing survey data with advanced facial coding to capture people’s instinctive reactions to AI-generated advertising. The findings are based on a global analysis of more than 350 ads using AI, tested across markets around the world.
Discover the dos and don’ts every marketer should know when using GenAI in advertising, and what this means for your creative effectiveness strategy moving forward.
Join us for this eye-opening session and access the full insights and case studies. Whether you’re already experimenting with GenAI or just beginning your journey, this webinar will help you harness AI with confidence—without losing the human touch that makes advertising resonate.