Kantar’s Best Christmas Ads 2025 report reveals what truly drives enjoyment, brand power, and commercial impact. Backed by facial coding, cultural signals, and the world’s largest creative effectiveness database, these essential insights are designed to create winning creative campaigns that deliver in 2026 and beyond.

 

In the report, you’ll find:

 

- What makes the top performing Christmas ads unbeatable: discover how Aldi, Tesco and Cadbury turn distinctive assets into standout performance.

 

- Real emotional responses via facial coding: what connected and why it matters for attention, recall and purchase intent.

 

- Platforms shaping effectiveness: with 1 in 4 shoppers using TikTok Shop, discover how social behaviour is reshaping the path to purchase.

 

- Cultural trends for 2026: inclusivity, micro-communities and Treatonomics – plus creative levers driving short-term impact and long-term equity.

 

This is more than just ad testing - it's your strategic shortcut for creating campaigns that deliver joy and measurable ROI, well beyond the festive season.

 

 

Powered by LINK+, LINK AI, BrandDynamics, LIFT+ and Dx Analytics.

 

 

 Get the report!